hi, i'm

ashley.

a product designer

a researcher

a creator

playing with & reimagining design in relation to people.

Case Studies

UI/UX Design & Research

Intuit: QuickBooks Commerce

Streamline a core error resolution experience for e-commerce small business owners.

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UI/UX Design & Research

Just Not Sorry

Redesigning and reshaping a plug-in aimed to empower user writing.

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UI/UX Design, design challenge

Geosync

Bringing to life a location-based music syncing app, balancing the private and social sides of music.

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UI/UX Design, design challenge

Figma: Redesign

Redesigning Figma's starting frames to incorporate multiple start frames and pathways.

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UI/UX Design

Def Method Website: Case Studies

Redesigned the website for better usability and designed the case study projects pages to further set Def Method as an expert in software consulting.

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Snapshot Projects

UI/UX Website Design, Branding

The Daily Prince: Frosh Survey

Developed the visual identity and website design of Princeton's inaugural survey of first-year students.

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UI/Ux Website Design, Editorial, Branding

TigerTrends

Developed and carried out the rebranding of Princeton's first student-run fashion magazine. As an editor, I previously designed editorial spreads.

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UI/UX Website Design, Branding

JuST Website

Developed the visual identity and website for Technology for a Just Society (JuST), Princeton's student organization focused on technology and social good.

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Branding

E-club Rebrand

Developed and carried out the rebranding for Princeton Entrepreneurship Club, the largest student organization on Princeton's campus.

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