Snapshot Projects:

As the Web Designer, I developed the visual identity and designed the website for Technology for a Just Society (JuST), Princeton's student club that fosters the conversation around technology for social good...

brand

Developing the visual identity

After speaking with two of the organizers, I narrowed down the three words that best defined the club and developed two style guides:

Empowering

Inspiring

Educational

The winner used the colors from the first and the body font of the second:

The Logo

Light Background
Dark Background

After developing the visual identity, I designed the website.

Website

The previous website

Before I joined the team, this was a version of their initial website.

A Figma affair

I designed the website layout on Figma and one of the directors on the team, Kenny Peng, developed it. There were a few changes from the mock-up to the actual website due to the limited time frame we had. The illustrations were taken from Humaaans by Pablo Stanley through the Blush plug-in and I edited a few to match the scenarios in which they were placed.

Check the website

The Home page

Team page

Fin.

< Previous