As the Creative Director, I led the visual rebrand and designed the first website for TigerTrends, Princeton's only student-run fashion magazine...
Rebrand
Developing the stylescape
After meeting with the executive board, I drafted up the Brand Heart. From here we narrowed down the descriptive, core words to describe the brand and I developed two stylescapes:
Chic
Confident
Influential
Elevated
The winner:
The Brand
From the winning design, I created the logo, both a shorthand and fully written out.
A major goal of the rebrand was to further establish TigerTrend's presence on campus. In Fall 2019, TigerTrends doubled its Instagram base from 200 to 500 followers and is continually growing. To further drive its growth, we established our website to house our journal articles and present our digital magazines.
Website
A Squarespace Affair
After establishing our brand, I developed our website on Squarespace in line with the new brand identity.
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